Behaviour to tag
Behaviour to tag is used to identify customer groups according customer behavior (open/click). You can add tags for your campaign and its hyperlinks. Customers who open or click campaigns and hyperlinks will be automatically added into the customer groups of selected tags.
For example, we assume that a user successfully sends a campaign tagged with ‘Product A’ to 10 customers, 2 customers open or click this campaign, and then the two customers will be added into the customer group with the tag ‘Product A’.
Open trigger tag function helps users to collect the campaign information which customers are most interested in and make more targeted campaign activities.
You need to add tags for campaign or its hyper links in setup and design steps. For more details about the function of open trigger tag, please refer to Create email campaign -setup step and Create email campaign-design step.