Unique Click
The link clicked times calculated only once for each recipient who clicks a link in a campaign.
Unique Click Rate
Unique Click Rate = No.of customers who clicked any links in the campaign message / No. o f messages received
Unique Open
The campaign opened times calculated only once for each recipient who opens a campaign.
Unique Open Rate
Unique Open Rate= No.of customers who opened the Campaign message /No.of message received
User
Operators who can make operations with related assigned role privileges in authorized database.
Unsubscribe
The behaviour of customers who’ve received campaigns and don’t choose to received campaigns with specified campaign types or all campaigns in the future.
Unsubscribe Rate
Unsubscribe Rate=No.of customers who unsubscribe campaign / No. of message received.